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We are driven by values

At Max Inclusion, it’s our passion for guiding and mentoring, not teaching, although you might learn something along the way about removing barriers in digital technology, and making it accessible to everyone.

That’s why we work with you to activate and embed digital accessibility into both your organization and products, such as websites and mobile apps, to help you meet your business goals and get you ISO 30071-1 Ready, helping to comply with e.g.: the European Accessibility Act (EAA), the Web Accessibility Directive (WAD), Section 508, and more.

Three people standing and cheering on top of a mountain in the snow

Our core team

Jake Abma

Founder and CEO | Strategic Advisor

With more than two decades of experience Jake Abma has proven to be a world-recognized thought leader on inclusiveness and digital accessibility.

Camiel Driessen

CMO | Strategy and Operations

As a results-driven marketer with a talent for crafting impactful strategies, Camiel’s two decades of experience allow him to create a clear vision and develop strategies that achieve short-term goals and foster sustainable growth.

Jeff Kline

Strategic Advisor

Jeff Kline is a strategic accessibility consultant and author of “Strategic IT Accessibility: Enabling the Organization – 2nd Edition”.

Gareth Ford Williams

Advisor | Accessibility and Inclusive Design Strategist

In 2005, Gareth Ford Williams founded the BBC’s Digital Accessibility Team.

For the first three years, the Accessibility Team was integral to iPlayer’s core Product Team, ensuring BBC iPlayer V1.0 launched as an accessible product.

We helped the following organizations

  • ING Bank logo
  • W3C logo
  • UN CRPD logo
  • Ministerie van Binnenlandse Zaken en Koninkrijksrelaties logo
  • European Cards Stakeholders Group logo
  • Betaalvereniging WTI logo
  • DIR logo
  • IBM logo
  • ABN AMRO logo
  • Rabobank logo
  • De Volksbank logo
  • Triodos Bank logo
  • BBC logo
  • Diageo logo
  • YouView logo

Our logo and what it stands for

The Seed of Life holds a universal significance as a representation of creation.

Embedded within the Flower of Life, an ancient symbol, lies a comprehensive cosmology of consciousness encoded within this singular geometric seed. Its name alone provides immediate insight into its profound meaning and purpose.

Creating a balanced world where accessibility and inclusiveness prevail lies at the core of Max Inclusion.

The Seed of Life
Logo Max Inclusion